The Story Behind 'The Grinch' And The Weirdest Marketing Campaign Of The Year

The Story Behind 'The Grinch' And The Weirdest Marketing Campaign Of The Year
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"Shout-out to 'The Grinch,' shout-out Universal, shout-out to my agent," JaVale McGee told reporters on Halloween while wearing a custom-made Grinch costume. Which leads to one question: Why did Illumination choose to promote its latest kids' movie to a primarily adult audience?
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Fecha: November 14, 2018 at 06:42PM
via Digg Movies: https://www.theringer.com/movies/2018/11/14/18092710/the-grinch-marketing-campaign-nba?utm_source=ifttt

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